Solutions for Private Equity Firms

Why Growth Stalls Across the Portfolio…

Each brand in your home services portfolio faces the same challenge: too few local pages, too much reliance on paid leads, and no scalable way to grow SEO across dozens—or hundreds—of cities. Internal teams are stretched thin, and agency solutions vary in quality and execution.

You need a repeatable SEO playbook that drives consistent lead growth, reduces CAC, and increases asset value—across every business you own.

Challenges We Solve for Private Equity Firms

Private equity firms that own multiple home services businesses often face the same recurring challenges: fragmented marketing execution, rising acquisition costs, and inconsistent SEO and paid search performance across brands.

MarketPage solves these problems with a scalable, repeatable platform that helps each company rank in all the cities they serve, lower their cost per lead, and improve both organic and paid performance. Whether you’re onboarding a new acquisition or optimizing an existing asset, we help you build real, measurable marketing momentum—portfolio-wide.

1) Inconsistent SEO Performance Across Brands

• The challenge: Each business in your portfolio has its own fragmented approach to SEO—if any at all.
• Our solution: MarketPage provides a centralized, repeatable framework for building high-performing SEO pages across all your brands, ensuring consistent execution and results.

2) High Customer Acquisition Costs

• The challenge: Brands rely too heavily on paid ads or third-party lead providers like Angi and HomeAdvisor—driving up CAC and lowering long-term ROI.
• Our solution: We build thousands of geo-targeted, service-specific pages that generate more owned, organic traffic—reducing your portfolio-wide dependence on paid lead sources.

3) Slow Post-Acquisition Marketing Impact

• The challenge: After acquisition, it takes too long to see meaningful lead growth or revenue lift.
• Our solution: MarketPage launches 1,000s of optimized pages in weeks, not months—so you start generating SEO leads fast across every location and service line.

4) No Scalable Way to Roll Out SEO Improvements

• The challenge: Implementing SEO strategies across different tech stacks and marketing teams is inefficient and resource-heavy.
• Our solution: MarketPage integrates with any CMS or tech stack, allowing your centralized marketing team to deploy SEO content and optimizations portfolio-wide with minimal lift.

5) Hard to Tie Marketing to Enterprise Value

• The challenge: It’s difficult to show how organic marketing efforts contribute to overall asset performance or exit value.
• Our solution: We deliver transparent, brand-by-brand reporting on traffic, lead growth, CAC reduction, and ROI—making it easy to tie SEO impact to EBITDA and valuation.

Why is Large-Scale SEO Critical to Private Equity Firms?

A scalable growth engine for both SEO and Paid Search across your home services portfolio.

MarketPage gives private equity firms a centralized, repeatable way to drive lead growth and marketing efficiency across all home services brands in their portfolio. Whether you manage 3 or 30 businesses, our AI-powered platform builds thousands of geo-targeted, service-specific pages that boost local rankings and make your paid search campaigns more effective.

What We Bring to Private Equity Rollups

• Faster rollouts across any tech stack—no replatforming required
• 1,000s of high-quality landing pages per brand—live in weeks
• Improved PPC performance—lower CPCs and higher conversion rates from better-targeted ads
• Centralized control with brand-level flexibility
• Portfolio-wide reporting on lead volume, CAC, and SEO/PPC ROI

Whether you’re scaling newly acquired brands or preparing high-performing assets for exit, MarketPage helps you build real, measurable value through smarter, more scalable marketing.